By Dr. Adam Brockman, DC, ND | Member, NuvoCell Biologics Medical Advisory Board
Published:
Osteoarthritis is one of the most common conditions chiropractors and integrative providers see in practice. Patients are living longer, staying more active, and increasingly looking for options that do not involve surgery or long-term pharmaceutical use. Regenerative medicine is an active area of osteoarthritis research. Separately, provider-dispensed topical wellness products are attracting interest as non-invasive options that support the body’s natural recovery process. This article reviews osteoarthritis, emerging regenerative medicine research, and how provider-dispensed topical wellness products can be discussed responsibly within chiropractic and integrative practices.
Key Takeaways
- In 2019, approximately 528 million people worldwide were living with osteoarthritis, and prevalence continues to rise.
- Providers considering adding provider-dispensed topical wellness products should verify applicable state laws and professional requirements.
- Topical wellness products offer a non-invasive option that can complement a provider’s existing wellness offerings.
- A 30-day study described in a Chiropractic Economics article found a 51% average reduction in discomfort among 80 participants.
- Patient introduction and workflow integration can be straightforward with the right support structure.
- Provider registration gives practices access to clinical launch support and patient education resources.
What Are Your OA Patients Actually Looking For?
In 2019, approximately 528 million people worldwide were living with osteoarthritis, a figure that has continued to grow alongside aging populations and rising obesity rates. The lifetime risk of symptomatic knee osteoarthritis specifically is estimated between 41 and 45 percent.
For chiropractors and integrative providers, OA patients are a consistent and significant part of daily practice. Some patients have already tried medications, injections, rehabilitation, or other conservative approaches and are looking for something different. Many patients ask about non-surgical and non-pharmacological options they can discuss with their healthcare providers.
This is one reason many integrative and chiropractic practices are exploring conservative, non-invasive options for interested patients. You already have established patient relationships and the opportunity to educate patients about provider-dispensed wellness products when appropriate.
What Should Providers Know About Regenerative Medicine Research and Topical Wellness Products?
Regenerative medicine, broadly defined, refers to approaches that support the body’s natural regeneration processes. For many chiropractors and integrative providers, this aligns naturally with a practice philosophy centered on conservative, wellness-oriented care used alongside appropriate medical treatment.
Providers may encounter several distinct categories when discussing regenerative medicine and wellness products:
- Injectable protocols, including PRP and stem cell injections, which require clinical oversight and carry higher patient cost thresholds
- Provider-dispensed topical wellness products intended for external use that support the body’s natural regeneration processes
- Daily self-care wellness products that patients can use at home as part of an ongoing wellness routine
The topical wellness category may be relevant for chiropractic and integrative practices because it can complement existing workflows. Providers should verify applicable state laws and professional requirements before incorporating any new product into patient care.
For practices already offering wellness-oriented services, a provider-dispensed topical wellness product can give patients a non-invasive regenerative wellness solution that supports the body’s natural recovery process while also providing practices with a potential recurring revenue stream.
What Role Can Provider-Dispensed Topical Wellness Products Play?
NuvoCell is a non-invasive regenerative wellness solution developed by doctors for doctors, formulated with bioactive biomolecules and extracellular vesicle-derived ingredients from a defined WJ-MSC source. NuvoCell contains bioactive ingredients that help support the body’s natural regeneration processes through a non-invasive topical format.
For patients seeking non-invasive wellness options, the case for topical products is practical:
- Many patients prefer non-invasive products designed to support the body’s natural recovery process while promoting mobility, comfort, and overall well-being
- Topical application allows for consistent, daily use to support the body’s natural recovery process
- The non-invasive format may appeal to patients seeking an at-home regenerative wellness option
- For patients already in active care, a topical wellness product can complement their existing routine
NuvoCell’s formulations contain bioactive biomolecules and extracellular vesicle-derived ingredients from a defined WJ-MSC source, developed by doctors for doctors. NuvoCell contains bioactive ingredients that help support the body’s natural regeneration processes and is intended for external use as part of a general wellness routine.
What Does MSC-derived EV Research Show, and What Are Its Limitations?
The broader research landscape on MSC-derived extracellular vesicles continues to develop. One preclinical animal study explored whether MSC-derived EVs may play a role in sensory neuron activity in a mouse model of osteoarthritis. It is important to note that this was an animal study that did not test NuvoCell or the NuvoCell topical formulation, and its findings do not establish pain relief or osteoarthritis benefits in humans. These studies are in early stages and the field continues to develop.
A 30-day study described in a Chiropractic Economics article involving 80 individuals with chronic joint discomfort found a 51% average reduction in discomfort among participants using topical regenerative technology. The study was uncontrolled and observational, the article was trade-published rather than peer-reviewed, and the results do not establish that NuvoCell caused the reported improvement. Individual results may vary.
How Do You Introduce This to Patients and Integrate It Into Your Workflow?
When patients express interest in non-surgical or non-pharmaceutical wellness options, NuvoCell can be introduced as a non-invasive regenerative wellness solution that supports the body’s natural recovery process. Here is what that introduction can look like at each stage:
| Practice Step | What It Looks Like |
| Patient conversation | When patients express interest in non-surgical or non-pharmaceutical wellness options, introduce NuvoCell as a provider-dispensed topical wellness product that supports the body’s natural recovery process. |
| Product introduction | Present NuvoCell as a provider-dispensed topical wellness product formulated with bioactive biomolecules and extracellular vesicle-derived ingredients, developed by doctors for doctors |
| Usage guidance | Provide usage instructions and any available patient education materials at the same visit |
| Follow-up check-in | Build a check-in into the next appointment to discuss the patient’s general wellness experience |
| Ongoing use | Position NuvoCell as a daily topical product that supports the body’s natural recovery process. |
Ready to Learn More About NuvoCell for Your Practice?
As interest in wellness-oriented approaches continues to grow, topical wellness products may complement the services many chiropractic and integrative practices already offer. For providers exploring this category, NuvoCell is one option designed to fit within existing wellness offerings.
For providers who want to explore the full science behind NuvoCell’s formulation, visit the Regenerative Technology page. For a deeper clinical overview of OA trends and regenerative medicine, download the Rise of Osteoarthritis and the Surge of Regenerative Medicine guide, developed specifically for DCs and integrative providers.
To register as a NuvoCell provider, visit the provider registration page or explore the NuvoCell practitioner page to learn more about becoming a provider and access available provider resources.
Interested in offering patients a non-invasive regenerative wellness solution? Learn more about how provider-dispensed topical wellness products can fit within your practice: The Between-Visit Gap.
Frequently Asked Questions
Can chiropractors introduce topical wellness products to patients?
Requirements vary by state, license type, and how a product is presented. Providers should confirm applicable state laws and professional requirements before incorporating any new product into patient care. NuvoCell’s onboarding includes patient education resources to support accurate and appropriate recommendations.
How is NuvoCell different from OTC joint creams or supplements?
NuvoCell differs from many retail joint products in its ingredient profile, AM/PM format, provider-dispensed distribution model, and professional dispensing model. It is a provider-dispensed topical wellness product formulated with bioactive molecules and extracellular vesicle-derived ingredients from a defined WJ-MSC source, developed by doctors for doctors. Intended for external use, NuvoCell supports the body’s natural regeneration processes and is dispensed through professional wellness settings rather than sold directly to consumers.
Does NuvoCell replace injectable regenerative therapies?
No. NuvoCell occupies its own distinct category as a non-invasive regenerative wellness solution that supports the body’s natural recovery process. It is not positioned as a replacement for injectable therapies.
How do I get started as a NuvoCell provider?
Provider registration is available at nuvocellbiologics.com/provider-registration. Once registered, providers can access available resources and support through NuvoCell directly. Visit the provider registration page to get started.
